6 advices to book up to 4 meetings per day
the 1st advice is a bit odd!
11/2/20262 min read
I've been cold calling for 4 years, including 2 years full-time. Here are my best tips for generating 1–4 qualified meetings per day.
1. Take a cold shower in the morning
It'll make you feel great afterwards. Since prospects react not only to what you say but also to your voice and how you feel, I think this is an interesting little hack to boost your energy before a calling session.
2. If your offer is complex, test different sales strategies
Cold calling is simply the execution of a given sales strategy. If your strategy isn't right, you're unlikely to get good results.
Here's a ChatGPT prompt I've created to explore different sales strategies for a given market, and more importantly, identify the one most likely to work
3. Enrich your prospect lists with direct mobile numbers
This one might seem obvious, but plenty of people are still prospecting through company switchboards. It can work, but you'll waste a lot of time getting through to the right people.
Check out my guide to the best B2B data enrichment tools.
4. Build separate prospect lists for each market segment, or enrich your existing lists
It's important to sound like you know exactly who you're talking to from the very beginning of the call.
Being able to provide relevant context within the first few seconds of a conversation will immediately set you apart from salespeople blindly calling random lists, knowing little more than the prospect's job title.
Even better, focus on verticals where you already have some social proof, and mention it right at the beginning of the call, as part of your opening line.
5. Do one or more 30-minute calling sessions every day
Anyone can find 30 minutes a day for cold calling. It's objectively achievable.
Don't stop before the session is over. Set a timer or an alarm and stick to it. It also helps build mental discipline.
You won't book meetings every single day, but sticking to this routine will help you generate consistent results over the long term.
Block the time directly in your calendar. And if you're as committed as I am, schedule several calling sessions every day.
Want advice tailored to your specific market?
Here's the link to my online cold calling training.
I also offer asynchronous coaching, where I answer your questions and help you overcome the specific challenges you're facing.
The goal: learn how to consistently book 1–4 meetings per day within 30 days.