Cold Outreach : Is It Really That Bad?
Cold outreach is made up of 3 distinct acquisition channels, each has their own code and methods to make it work
8/31/20261 min read
People often think of "prospecting" as something like this:
"Prospecting": a terrible, degrading job.
"Prospecting": something only salespeople do.
"Prospecting": something for losers.
What Cold Outreach Actually Is: Three Completely Different Acquisition Channels
In reality, "prospecting" covers three very different activities, each belonging to a completely different world:
LinkedIn outreach
Cold email
Cold calling
Each channel has its own rules and requires a completely different approach to succeed.
With cold calling, you need to be direct and get straight to the point.
With cold email, you need to be relevant and personalized.
On LinkedIn, you need to follow the natural flow and conventions of human conversation.
What works over email won't necessarily work on LinkedIn.
What works with cold calling won't work over email.
What works on LinkedIn won't work with cold calling.
And so on.
Cold Outreach can literally transform your business
Each of these three channels can have a transformative impact on your business if you know how to use them properly.
But if you don't master them, automated Lemlist or Waalaxy sequences won't change a thing. You need to understand growth hacking to make those tools work.
Likewise, you won't get results from cold calling if you don't actually know how to make effective cold calls.
With my Outbound Machine offer, I help businesses activate all three channels simultaneously.
And next week, I'll be publishing a complete guide to B2B sales prospecting, covering all three channels and explaining how to succeed with each of them.