Grow Your Revenue Through B2B Sales Prospecting
Many B2B founders could have more clients, some are even dying... But they prefer to protect their ego
8/19/20261 min read
Human beings are strange creatures. We have plenty of desires and ambitions, and we set ourselves goals we want to achieve. Yet our own egos often get in the way.
Get Over Your Ego
Many B2B business owners and founders could theoretically be generating more customers than they currently are.
It might not be an absolute necessity for survival, but most could easily acquire at least one additional client per month, sometimes even significantly more.
Some are in particularly risky situations where a single client, or just a handful of clients, accounts for most of their revenue. If they lose those clients, their entire business could be in serious trouble.
Every year, 2.6% of businesses go out of business, and excessive dependence on one or two major clients is probably one of the main reasons.
Yet many B2B founders are reluctant to prospect for new customers, beyond sending generic LinkedIn messages and cold email sequences that almost never work.
(Pretty much every salesperson and founder in France is doing exactly the same thing.)
Prospecting Is Basic Math
When a founder or freelancer learns how to prospect effectively, they can generate their own sales opportunities in just 30 minutes to an hour a day.
Over the long term, it's an extremely healthy habit to develop:
You connect directly with potential customers and gain a better understanding of how they think.
You gather valuable insights about your market.
You create new business opportunities and increase your revenue.
As Alex Hormozi puts it: 200 cold calls = 2 new customers. It's basic math, once you've mastered the technique in your market.
Of course, prospecting isn't exactly easy. But then again, entrepreneurship itself isn't easy either.
Here's the real question you need to ask yourself:
Do I want to look cool, while allowing the cost of my inaction to keep increasing over time, or do I actually want to achieve ambitious business goals?
If you want to learn how to generate your own sales opportunities every day, which is actually pretty cool, send me an email at : louis@outbound-machine.com