How I booked more than 100 meetings in less than a month
Let me reveal how I book 100 meetings per month thanks to cold calling
10/18/20262 min read
Here are my results from September to mid-October: roughly one meeting booked for every 10 calls answered.
However, conversion rates can vary significantly depending on the campaign.
I've done cold calling for:
A cybersecurity consulting firm (12 meetings)
A corporate branding agency (15 meetings)
A SaaS platform helping companies identify and respond to enterprise RFPs (10 meetings)
An AI SaaS startup (7 meetings)
The remaining meetings were booked for my own cold calling services.
So far, I've only closed 3 clients, mainly because I've been testing different offers, target audiences, and closing techniques.
Here's how I organize my own prospecting to generate these meetings.
1. The Key to Success: Having a Great Prospect List
Personally, I build my prospect lists using a rather complicated tool called Apollo.io.
It's the best tool I've found for building highly targeted prospect lists, and it's also around three times cheaper than Sales Navigator.
It offers plenty of advanced filters and features that allow you to target exactly the right companies. In many markets, this level of precision is essential.
That said, as I mentioned, you need some patience because their UX can sometimes make you want to pull your hair out.
Once my list is ready, I enrich it using Pipecorn, because Apollo's phone numbers are pretty terrible.
Here's a promo code for your first month:
https://app.pipecorn.com/register?utm_source=i2YfC0qn4rtg
2. 30-Minute Cold Calling Sessions
I set a timer or alarm that goes off after 30 minutes.
I never stop a session before those 30 minutes are up. Otherwise, I end up taking too many breaks, which isn't very productive.
Between sessions, I switch to other tasks before starting the next one.
3. A Solid Cold Calling Technique
My approach combines a permission-based opener, direct references to social proof, and a concise, results-oriented pitch.
Basically, I ask for permission before delivering my pitch, while mentioning that I already work with companies in their industry (and naming them).
Once they say yes, I've earned a little more time to deliver a sufficiently detailed pitch and turn the conversation into a solid meeting opportunity.
4. Keep Testing Different Target Audiences to Find the Easiest Prospects to Reach
Let's be honest: cold calling has changed.
It's much harder than it used to be to prospect certain highly targeted personas because they're constantly being approached by salespeople.
The more people start using cold calling, the harder it becomes to get results.
You need to find different, more innovative ways to reach prospects and book meetings.
Two approaches that often work particularly well are:
Finding an internal champion: someone whose job title isn't an exact match for your ideal persona, but who is close enough to the topic to understand the value of your solution and potentially advocate for it internally.
Targeting smaller companies, where decision-makers may be easier to reach and less frequently approached.
If you'd like to learn how to generate 1–4 meetings per day through cold calling yourself, and eventually scale by teaching your own sales team to do the same, you can email me at louis@outbound-machine.com.
The same applies if you already have a sales team and want to improve their cold calling performance.
