Inner Game: The Spiritual Side of Sales
What distinguishes a good salesman from the average person?
8/22/20261 min read
What separates someone who dares to approach complete strangers from someone who doesn't isn't courage.
It's that the first person knows how to connect with the present moment, and therefore with other people, while the second is completely trapped inside their own head.
There is, in fact, a deeply spiritual dimension to sales, something that certain American salespeople have also talked about.
Here's what some modern-day thinkers have to say about it:
Eckhart Tolle: "The present moment is the only thing you have, forever."
Thích Nhất Hạnh: "The past is gone, the future is not yet here. The present moment is the only thing that exists."
Erwin Schrödinger: "The present is the only thing that has no end."
Personally, I learned the fundamentals of sales prospecting before I even became a salesperson.
During my studies, I became deeply interested in personal development and dating.
One of the first things you learn in the world of dating is this: what you feel is what the other person will feel too.
If you feel bad or get stuck inside your own head, you won't get good results.
But if you feel good, stay connected to the present moment, avoid putting too much pressure on every interaction, and approach people with genuine kindness, you'll have much more success.
Before even learning the specific prospecting techniques required for each industry and market, you first need to learn how to connect with the present moment.
That said, prospecting itself can also help you become more present.
In other words, you need to be connected to your body and fully engaged in the present moment.
Because the present moment is the only thing that connects all living beings.
Put simply: to connect with other people, you first need to be connected to the present moment — and therefore disconnected from your ego.